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PBIR Announces Partnership with LKQ Pick Your Part

Tuesday, February 4, 2014

LKQ Pick Your Part assumes naming rights for Lane 2 of the Drag Strip

Palm Beach International Raceway™ (PBIR) is pleased to welcome LKQ Pick Your Part (LKQ) to its family of track sponsors and partners. The Drag Strip’s Lane 2 scoreboard now bears the LKQ logo, each timing slip printed for a Drag Strip pass now has LKQ designated for Lane 2, and public address announcements now refer to the right lane as LKQ Pick Your Part Lane 2.


“I am proud to announce our new partnership with sponsor LKQ Pick Your Parts. We look forward to maintaining a 3-year relationship with LKQ as the naming rights sponsor of Lane 2 on the Drag Strip. After several meetings and discussions with Plant Manager Rod Donhoff of the Riviera Beach location regarding their yards in Palm Beach County and their needs to market themselves, it made sense for LKQ to choose one of our largest pieces of real estate here at the track for the next 3 years,” noted Jackie Rea, Director of Business Development at PBIR.  


With more than 50 locations across the U.S. recycling more than 500,000 vehicles a year, LKQ Pick Your Part is a leading source for high quality, low cost used auto parts. South Florida locations include West Palm Beach, Riviera Beach and Fort Lauderdale.

 

ABOUT PALM BEACH INTERNATIONAL RACEWAY
Palm Beach International Raceway™ (PBIR) is a state-of-the-art, acclaimed motorsports and entertainment facility featuring a challenging 2.034-mile asphalt Road Course, an exciting 1/4-mile concrete Drag Strip, and a thrilling 8/10-mile Kart Track. Approved for Indy Car testing, the 10-turn Road Course at PBIR consists of a 6/10-mile straightaway, 90-foot-wide flex-use area, 40- to 60-foot-wide seamless track, and a 6-degree banked corner. The Road Course welcomes world-class annual events including Formula Drift and the Palm Beach Grand Prix. Designed by former NHRA World Champion Wayne McMurtry, the Drag Strip at PBIR hosts such premier events as the International Hot Rod Association’s Nitro Jam™, PRO Winter Warm-up, Dick Moroso Memorial 5-Day Bracket Championship, Citrus Nationals, and Super Chevy Show. Sanctioned by the World Karting Association as a Master Track, the 12-turn, 26-foot-wide Kart Track at PBIR hosts the Florida Winter Tour and conducts karting schools, training courses, 3-hour endurance races, auto crossing events, racing leagues, and “arrive & drive” programs. Driving schools, testing sessions, private rentals, and corporate team-building events are held at PBIR year-round. Founded in 1964 and acquired in 2008 by IRG Sports + Entertainment™ (IRG), PBIR underwent a $20 million remodeling including an upgraded Road Course, low-glare lighting, safety barriers, luxury chalet, VIP trailer and timing tower. Located in Jupiter, Florida, PBIR is the official home of the Palm Beach Driving Club®, MRP Motorsport, and Driven2Win Drag Racing School. IRG also owns and operates Memphis International Raceway™, Southwestern International Raceway™, and International Hot Rod Association™. For more information, visit www.RacePBIR.com and www.Instagram.com/RacePBIR, connect with PBIR at www.Facebook.com/PalmBeachIntlRaceway and www.Twitter.com/RacePBIR, call 561.622.1400, or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. .


ABOUT LKQ CORPORATION
LKQ Corporation (LKQ) is the largest nationwide provider of aftermarket collision replacement products, recycled OEM products and refurbished OEM collision replacement products such as wheels, bumper covers and lights to repair light vehicles. Additionally, LKQ is a leading distributor of paint and body shop supplies. LKQ serves tens of thousands of collision-repair businesses, mechanical service shops and vehicle dealerships throughout the United States and Canada. All of the products and services are backed by the LKQ Parts Replacement Promise. Contact your nearest LKQ location, visit www.lkqpickyourpart.com or call (877) LKQ-CORP for more information on how to make quality aftermarket collision products and recycled OEM products part of a profitable repair.


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CONTACT
Aidy Alonzo
Vice President, Marketing & Communications
Palm Beach International Raceway™
IRG Sports + Entertainment™
17133 Beeline Highway
Jupiter, FL 33478
561.578.5638
This email address is being protected from spambots. You need JavaScript enabled to view it.
www.IRGSE.com

Rod Donhoff
Plant Manager, Riviera Beach
LKQ Pick Your Part
561.863.0004
www.lkqpickyourpart.com

 

 

Last modified on Tuesday, February 4, 2014
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